ANALYSIS: Stakeholders to Supplement Agency Greenwashing Efforts

Looking to understand the environmental impacts of your purchasing or investment decisions? If so, there’s good news and bad news.

The good news: Companies are looking for ways to make their products or companies more appealing to environmentally conscious stakeholders.

The bad news: Many stakeholders fear that companies have gone too far with their eco-friendly representations.

Two pending federal actions could provide partial relief in the coming year regarding these concerns: the FTC’s updates to the Green Guides and the SEC’s proposed climate rule.

But these pending agency actions won’t go far enough to produce the adaptable greenwashing regime ...