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Mass Tort Advertising Now an Industry Unto Itself (Podcast)

The marketing used to find clients in mass tort cases has become much more sophisticated in recent years—and the budgets used to identify potential clients have been growing exponentially. For the Camp Lejeune case, which involves decades of contaminated drinking water at a military installation in North Carolina, the spending could shatter records. Bloomberg Law reporter Roy Strom dug into how this type of legal marketing works and who benefits from it. He joins our weekly legal news podcast, On The Merits, to talk about how the mass tort bar finds its clients and why this makes some people uneasy.

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