AI Use in Campaign Ads Would Have to Be Disclosed Under FCC Plan

Political campaigns would be required to disclose the use of AI-generated audio, video, and images in radio and TV ads under a Federal Communications Commission proposal released Wednesday.

Advertisements urging voters to support specific candidates or issues would also be required to flag content created by algorithms, according to the proposal from Chairwoman Jessica Rosenworcel.

The proposal marks a first step toward regulating the use of artificial intelligence in political ads. Rosenworcel said the FCC wasn’t proposing a prohibition, “only the disclosure of any AI-generated content within political ads.” The five-person board will need to approve the proposal before ...