Boosters Look to Lure High School Athletes with NCAA Sidelined

Donor-funded organizations are preparing to pursue high school athletes with lucrative deals to lure them to specific colleges while a National Collegiate Athletic Association rule banning the practice is on hold.

Colleges and their allies often partner to recruit promising athletes with six-figure sports contracts to profit from their name, image, and likeness. The NCAA previously enforced a rule that meant only currently enrolled college students could sign contracts with third-party collectives, but prohibited NIL activity for prospective college recruits.

A preliminary injunction in a Tennessee court last month bars the NCAA from enforcing those rules nationwide, meaning collectives—organizations largely ...