NCAA Banned From Enforcing Name, Image, Likeness Recruiting Rule

The National Collegiate Athletics Association can’t prohibit student-athletes from negotiating compensation for their name, image, and likeness with third-party entities, after a judge ruled against the sports organization.

Judge Clifton Corker of the US District Court for the Eastern District of Tennessee on Friday granted Virginia and Tennessee their motion for a preliminary injunction that stops the NCAA from enforcing its NIL recruiting ban or taking any other action to prevent prospective college athletes from engaging in NIL discussions prior to enrollment.

The ruling means college recruits can now negotiate NIL deals before enrolling in a school.