ZoomInfo Technology Faces Suit Over Using Likenesses in Database

ZoomInfo Technology Inc. must face a proposed class action over allegedly using Californians’ names, photos, and likenesses in its advertisements to sell subscriptions to its database, according to a federal judge who rejected the software company’s attempt to dismiss the case.

Kim Martinez sued ZoomInfo, claiming that its use of her information and likeness violates California statutory and common law.

When a user searches for an individual on a search engine or ZoomInfo, the database will display “teaser profiles” that show some information about the individual, and offers full access to the information with a fee-based subscription, Martinez says.

ZoomInfo ...