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Trader Joe’s Holds on to Win in Manuka Honey Labeling Suit

July 15, 2021, 6:41 PM

Three Trader Joe’s Co. customers lost their appeal from an order dismissing a suit over an allegedly misleading honey label because a reasonable consumer wouldn’t have been misled by it, the Ninth Circuit said Thursday.

The label, which identifies the honey product as “100% New Zealand Manuka Honey,” was consistent with U.S. Food and Drug Administration guidelines that allow honey to be labeled according to its chief floral source—in this case, the manuka flower, the U.S. Court of Appeals for the Ninth Circuit said.

Additionally, no reasonable consumer would have been misled into believing the product was derived solely ...