Tennessee Relaxes Lawyer Ad Rules, Following National Trend

Tennessee is the latest state to relax lawyer advertising rules, following a nationwide trend to update standards thought to be outdated.

The Tennessee Supreme Court issued an order on Wednesday adopting changes to the rules proposed by the state bar association.

By deleting three of the five rules and moving “helpful guidance” to the comments section, the rules are more streamlined, and are comparable to the American Bar Association’s ad rules, said Brian S. Faughnan, an attorney with Lewis Thomason in Memphis.

“These revisions also should help all lawyers by reducing the amount of red tape that serves to ...