- Capri shares plunge after antitrust enforcer gets deal frozen
- Tapestry said halt would kill union; FTC cited hit to rivalry
Shares of
The shares were down 45% to $22.82 at 9:44 a.m. in New York, a record drop for the stock, while shares of Tapestry were up 12.6% to $50.06.
US District Judge
“The merging parties are close competitors, such that the merger would result in the loss of head-to-head competition,” the judge said in a 169-page ruling. She found that the acquisition would create a company with a 59% share of the accessible-luxury market.
WATCH: Stacey Widlitz, president and founder of SW Retail Advisors, reacts to a federal judge blocking the planned $8.5 billion acquisition by Tapestry, maker of Coach and Kate Spade handbags, of rival Capri Holdings. Source: Bloomberg
The ruling is a major victory for the US antitrust enforcer and FTC Chair
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“Today’s decision is a victory not only for the FTC, but also for consumers across the country seeking access to quality handbags at affordable prices,” Henry Liu, director of the FTC’s Bureau of Competition, said in a statement Thursday.
In addition to Coach and Kate Spade, Tapestry owns the Stuart Weitzman label. Capri sells Michael Kors, Versace and Jimmy Choo. The FTC claimed the acquisition, particularly the combination of Coach, Kate Spade and Michael Kors, would hamstring competition. The two companies argued that their brands compete in a broad and robust market.
In a statement, Tapestry called the decision “incorrect on the law and the facts” and said it would appeal. Capri said it would join that appeal.
Tapestry bonds
Wall Street Bets
“This is a big and important win for the FTC,” Bloomberg Intelligence analyst
Many observers of the hearing, including Rie, had predicted the FTC was more likely to lose the Tapestry case, even though much of the evidence was sealed. The market had effectively placed odds of about 60% that the companies would win.
Hedge funds including
Rochon ruled that accessible-luxury handbags are a “relevant antitrust market” distinct from mass market and high-end bags. The companies had claimed they operate in an intensely competitive marketplace, with numerous mass market and luxury brands all fighting for consumers’ business. The market definition was key to the ruling. The judge also referred repeatedly in her opinion to internal company documents that contradicted witness testimony.
Middle Ground
The FTC described the market in question as occupying the middle ground between cheaper, mass market handbags, which are often imported from China, and European-made “true luxury brands,” such as Chanel, Louis Vuitton and Hermès, whose bags typically retail for more than $1,000.
In her opinion, Rochon said “accessible-luxury handbags function similarly to mass-market and true-luxury handbags,” saying that a consumer “can carry a wallet, a phone, or a personal item in a Trader Joe’s tote bag just as effectively as in an Hermès Birkin.” She wrote that “functionally similar products may be in separate product markets, depending on the facts of the case,” noting that while Chevrolets and Fords might be interchangeable, Chevrolets and Lamborghinis aren’t.
Rochon, a
Rochon frequently referred to the testimony of company witnesses as “self-serving.” She rejected the companies’ claim that the merger would be pro-competition and would revive the flagging fortunes of the Michael Kors brand.
Over the course of the hearing, Capri shares rose from below $35 to more than $42, moving closer to the $57 Tapestry takeover bid and suggesting that investors were getting more optimistic about the deal going through.
The case is Federal Trade Commission v. Tapestry Inc., 24-cv-03109, US District Court, Southern District of New York (Manhattan).
--With assistance from
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Peter Jeffrey, Deirdre Hipwell
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