SmileDirectClub Gets Big Victory in Dental-Board Challenge (1)

July 20, 2021, 8:36 PM UTCUpdated: July 20, 2021, 8:45 PM UTC

SmileDirectClub LLC persuaded a federal appeals court Tuesday to advance its antitrust challenge to the authority of Georgia’s dental board, scoring a major victory in its multistate fight against regulations that effectively ban the teeth-straightening company’s web-based business model.

The full U.S. Court of Appeals for the Eleventh Circuit upheld a panel ruling last year letting the company move forward with allegations that the dental board targeted SmileDirectClub because it’s made up of practicing dentists looking for a pretext to shut down a competitive threat.

A three-judge panel ruled for the company in August 2020, rejecting the board’s bid for ...

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