‘Sales’ Won’t Always Be a Dirty Word for Big Law Firms

December 19, 2019, 9:51 AM UTC

Welcome back to the Big Law Business column on the changing legal marketplace written by me, Roy Strom. This week, we explore how sales professionals are already playing a role in the Big Law market. Note to readers: We’ll be taking a little time off around the holidays, but this column will return on Jan. 9. Happy Holidays and New Year!

I recently wrote a story for Bloomberg Businessweek following up on Wilson Sonsini’s year-old software subsidiary, SixFifty. The Lehi, Utah-based business expects to make about $4 million this year selling semi-automated advice that helps companies comply with ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.