Reggie Bush Sues NCAA Over Name, Image, Likeness Restrictions

Reggie Bush sued the National Collegiate Athletic Association, the University of Southern California, and the Pac-12 conference Monday, alleging the groups conspired to keep the now-retired running back from selling his enormously valuable name, image, and likeness.

The Heisman Trophy winner said that the school and organizations continued to refuse to let him use his image, as it relates to his NCAA career, limits licensing, and restricts his ability to trade in the licensing market, in violation of California’s antitrust law.

Bush’s complaint comes shortly after a $2.8 billion settlement to resolve antitrust claims brought by former athletes, which antitrust ...