Pharma Ad Ban Legislation Has Slim Chances, TD Cowen Says

TD Cowen analyst Rick Weissenstein says Senator Bernie Sanders and Senator Angus King’s bill to stop pharmaceutical direct-to-consumer advertising is unlikely to prevail.

READ: AbbVie Slumps on Report of Proposal to Ban Drug Advertising

• The bill would ban prescription drug advertising on television, radio, print, digital platforms and social media, the analyst notes
• “Short of a significant push by President Trump, we think there is little chance the bill will pass,” he writes
• Analyst notes that the bill currently only has nine co-sponsors and similar bills in the past have not been passed
• “We believe any efforts to ban ...