Nordstrom, Victoria’s Secret, Macy’s Join Purge of DEI Terms (2)

March 24, 2025, 5:09 PM UTCUpdated: March 24, 2025, 6:35 PM UTC

Big retailers are shifting how they talk about diversity efforts in reports to shareholders, joining other companies in changing their goals to “inclusion and belonging” instead.

Nordstrom Inc., Victoria’s Secret & Co. and Macy’s Inc. all removed some references to diversity, equity and inclusion from their 10-K annual reports on Friday. Their actions reflect a cross-industry move rejecting diversity language—including the acronym DEI—amid President Donald Trump’s directive in January to clamp down on certain corporate diversity efforts.

Macy’s didn’t include a section on diversity this year; last year its 10-K said, for example, that its commitment to DEI ...

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