New York Law Firm Can Use Two Names If Not Misleading, Bar Says

A New York law firm can operate under two names to differentiate between separate practice areas without violating ethics rules as long as the names aren’t misleading, the state bar said.

The opinion is the latest aiming to clarify the 2020 changes to New York’s firm name rule.

“In our view, there is nothing inherently false, deceptive or misleading in a single law firm using two separate assumed names when holding itself out or marketing itself as a provider of legal services in two distinct practice areas,” the New York State Bar Association said Jan. 3.

The law firm in ...