New California Privacy Enforcement to Start With Soft Approach

Immediate action by California’s first-in-the-nation privacy agency is unlikely on the July 1 enforcement start date for the state’s updated privacy law because the personnel and compliance infrastructure are still in flux.

“Our focus will begin on public awareness to educate the public and businesses on their rights and responsibilities,” said California Privacy Protection Agency Executive Director Ashkan Soltani at an April hearing before state lawmakers. “We hope to drive voluntary compliance given we are still in the process of building out our enforcement team.”

The July 1 date for the California Privacy Rights Act coincides with ...