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NCAA Ordered to Face Antitrust Suit on Athlete Image, Likeness

June 24, 2021, 8:23 PM

The NCAA lost its bid Thursday to escape antitrust litigation over the likeness rights of college athletes, when a federal judge in Oakland, Calif., let two athletes move forward with a challenge to the association’s policy banning students from profiting off their names and images.

Judge Claudia Wilken advanced the proposed class action in the U.S. District Court for the Northern District of California, where it was brought last year by Arizona State University swimmer Grant House, University of Oregon basketball player Sedona Prince, and former University of Illinois football player Tymir Oliver.

The allegations “raise the reasonable inference that ...