NatureWise is liable for misleading consumers about the ingredients in two nutritional supplements and manipulating those products’ Amazon.com reviews, the Tenth Circuit affirmed Tuesday, remanding the case for possible additional damages.
Vitamins Online Inc. alleged in the US District Court for the District of Utah that NatureWise misrepresented the ingredients in two weight loss supplements. It further alleged its rival had employees upvote positive Amazon reviews of those products, downvote unfavorable ones, and offer free products to customers in exchange for reviews, in violation of the storefront’s policies.
The lower court found that NatureWise misrepresented its nutritional facts, that the ...
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