Lululemon Sparks China Social Media Debate on Texas PFAS Probe

A Texas investigation into Lululemon Athletica Inc.’s clothing for the presence of so-called “forever chemicals” has sparked a wave of debate across Chinese social media, underscoring the risks the brand faces in one of its most important growth markets.

News of the probe — examining whether Lululemon’s athletic wear contains polyfluoroalkyl substances, or PFAS — quickly spread online in China after Texas Attorney General Ken Paxton’s office announced it earlier this week.

Read More: Texas Probes Lululemon for Alleged ‘Forever Chemicals’ Use

On Xiaohongshu, an Instagram-like platform popular with young urban consumers, reactions have been swift and polarized. Some ...