Louis Vuitton Asks High Court to Reverse Trademark Parody Ruling

Louis Vuitton Malletier S.A. asked the Supreme Court to overturn a ruling that My Other Bag Inc.’s mimicking of the fashion house’s famous interlocking logo is a parody not subject to a trademark dilution charge (Louis Vuitton Malletier, S.A. v. My Other Bag, Inc., U.S., 17-72, review requested 7/13/17).

Louis Vuitton relied on the Trademark Dilution Revision Act, which allows owners of famous marks to charge dilution by another company whose lower quality products diminish the value of famous mark if consumers make an association between the two. The TDRA gives the defendant a fair-use defense if its ...