How US Sports Betting Went From Nowhere to Mainstream: QuickTake

Online sports betting has exploded in the few years it has been widely legal in the US. Companies like DraftKings Inc. and FanDuel Inc. are ubiquitous on TV, radio, billboards and social media. All the major US sports leagues now have partnerships with betting platforms. ESPN has a 10-year deal with a casino operator to license its widely known brand, capitalizing on the surge in interest in sports betting as more states have legalized it. Gamblers are expected to wager a record $23.1 billion on the 2024 Super Bowl in Las Vegas between the San Francisco 49ers and the Kansas ...