How to Build a Personal Brand and Stay on the Company’s Good Side

Increasing internal visibility is even more important as modern in-house lawyers seek to move away from simply being a back-of-the house “support function” and toward becoming strategic advisers.

Developing your personal brand is an effective visibility-boosting tool at your disposal. Boosting visibility can take many other forms—from volunteering to lead non-legal workstreams, to serving as an ambassador within the community, to providing valuable contributions when serving on a leadership team.

When done well, a robust personal brand can help in-house lawyers move beyond the “cost center” moniker. Your personal brand offers an opportunity to showcase skills and interest beyond your ...