High Court to Review Speech Test in Jack Daniel’s Trademark Case

Nov. 21, 2022, 7:17 PM UTC

The country’s largest whiskey maker will finally get its day before the US Supreme Court in a dog-toy trademark case that could shape the contours of brand enforcement, artistic expression, and the First Amendment.

The high court on Monday agreed to hear a dispute between Jack Daniel’s Properties Inc. and a dog toy company, VIP Products LLC, that sold chew toys bearing the distinctive shape of a Jack Daniel’s whiskey bottle and the label “Bad Spaniel’s.”

A previous failed Jack Daniel’s trademark infringement case against VIP Products was rejected by the Supreme Court in January 2021, but an Arizona federal ...

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