Greenberg Traurig Chair: Law Firms Struggle to Compete with ALSPs

U.S. law firms are not realistic if they think they can compete with technology firms and alternative legal services providers, according to Richard Rosenbaum, executive chairman of Greenberg Traurig.

One of the biggest reasons why is their inability to raise outside capital to invest in new technology or staffing models, Rosenbaum told Bloomberg Law.

But Greenberg Traurig believes it has a solution. It launched a subsidiary this week that it hopes will help Big Law firms take on their new competitors by borrowing a page out of their playbook. The subsidiary, called Recurve, will not practice law, and it will ...