Onslaught of State Privacy Laws Complicates Business Compliance

The number of states with comprehensive privacy laws is close to doubling to 10 overall this year, expanding the assortment of consumer data requirements for companies to navigate.

Iowa, Indiana, and Tennessee enacted laws in recent weeks while bills in Montana and Florida are awaiting gubernatorial action. The spate of legislative action adds to the five states that already have broad laws giving consumers more control over how companies collect and use their data.

The new measures largely follow existing state privacy approaches, though some of their specific provisions differ. State legislators have pushed wide-ranging consumer protections this ...