AppLovin Probed by SEC Over Its Data-Collection Practices (2)

The Securities and Exchange Commission has been probing the data-collection practices of the mobile advertising tech company AppLovin Corp., according to people familiar with the matter. The company’s shares slid.

The agency has specifically looked into allegations that AppLovin violated platform partners’ service agreements to push more targeted advertising to consumers, said the people, who asked not to be identified discussing private matters. SEC enforcement officials assigned to cyber and emerging technologies have been handling the matter, the people said.

AppLovin declined to comment, saying it generally doesn’t speak on potential regulatory matters. “We regularly engage with regulators ...