Apple’s 10 Biggest Challenges, From AI to Antitrust: QuickTake

Apple Inc., the world’s most valuable technology company, is under mounting pressure on many fronts.

Demand for the iPhone is only just recovering from a sluggish stretch, and rival Chinese brands have been making inroads. Apple’s business model is under attack from regulators on both sides of the Atlantic. And finding the all-important “next big thing” has proven elusive: Apple killed a much-anticipated car project earlier this year.

The iPhone maker also is still playing catch-up in artificial intelligence. Though the company is preparing to roll out a new suite of tools called Apple Intelligence, that software wasn’t ...