Messi, England Build Dallas World Cup Jackpot, Soccer Scion Says

Dan Hunt’s family sports dynasty has put him in the owner’s box for high-profile games in both American football and soccer. He says he’s uniquely excited for the FIFA World Cup to return to his hometown.

“We have nine Super Bowls with nine games in Dallas,” Hunt, co-chair of the North Texas host committee for the tournament, said in an interview Tuesday with Bloomberg Television. “I see a huge economic boon for our area.”

Questions have swirled in the 11 US host cities around lower-than-expected hotel bookings and sticker shock over ticket prices. In Dallas, ...