X Hopes to Lure Creators, Take On YouTube With New Ad Targeting

Elon Musk’s X is adding new advertiser targeting features to better entice video creators and compete against YouTube.

X, the social network formerly known as Twitter, will let advertisers run ads before videos from creators of their choosing starting later this month, the company said Monday in a statement. Advertisers can run ads in the main timeline and on a creator’s profile.

The new ads will include a revenue split, offering X’s 80,000 creators another way to make money from their videos. A spokesperson for X declined to disclose the percentage of ad revenue it will share with creators. ...