Why Celebrities Are Becoming Telecom Entrepreneurs: QuickTake

Actor and producer Ryan Reynolds put a new spin on celebrity investment trends in 2019, when he acquired a part-ownership stake in wireless brand Mint Mobile, becoming the face of the company. The gamble by the Deadpool star was so successful that T-Mobile US Inc. bought the brand for $1.35 billion last year. Reynolds blazed a trail for other A-listers who believed they could leverage their fame to strike lucrative deals in the wireless industry — without having to become wireless experts themselves.

“A lot of celebrities are looking at what Ryan Reynolds has done with Mint Mobile and ...