Twitter Advertiser Pause Widens as VW, General Mills Tap Brakes

Volkswagen AG, Europe’s largest carmaker, joined Pfizer Inc. and General Mills Inc. in temporarily pausing advertising on Twitter as brands rethink their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company.

Volkswagen said Friday that it had advised all of its brands to pause spending on the platform “until further notice” while it monitors how Twitter evolves.

Brands are concerned that Twitter could host more-objectionable content as Musk rethinks his approach to content moderation, the Wall Street Journal reported, citing people familiar with the matter it ...