Turkish E-Commerce Giant’s CEO Playing the Long Game in Ukraine

One of Turkey’s biggest e-commerce companies plans to launch operations in Ukraine even as Russia’s invasion nears the two-year mark with no end in sight.

Hepsiburada.com aims to start selling goods in Ukraine if a trial run is deemed successful. It’s part of a longer-term strategy for the online group, which is battling to recover from a stock price plunge since floating on the Nasdaq in 2021.

“Ukraine is a difficult but important market for Turkey,” said chief executive officer Nilhan Onal Gokcetekin, who took over a year ago and pledged to return the Istanbul-based retailer to profitability.

Nilhan Onal Gokcetekin

Source: Hepsiburada.com