TikTok Revamps Lobbying as Washington Targets Chinese Ownership

TikTok, the popular music-video app, is building up its fledgling lobbying operations to counter stepped-up pressure in Washington over its Chinese ownership and wage an escalating battle with Facebook Inc. for viewers.

The company, which registered its first lobbyist in June, is seeking to add a U.S. policy chief, plans to further expand its internal policy staff and is reshuffling outside lobbyists, according to people familiar with its plans.

The policy chief position is a new one and will help shape the company’s advocacy priorities and oversee its growing lobbying operations, said two people familiar with the moves.

TikTok, which ...