TikTok Hit By EU Ultimatum Over Addictive Design Dangers (1)

Feb. 6, 2026, 1:28 PM UTC

ByteDance Ltd.’s TikTok has been warned by the European Union that it needs to overhaul the design of its platform over fears addictive features could “harm the physical and mental wellbeing of its users.”

In a preliminary decision on Friday, EU regulators found the video sharing platform may be in breach of its online content rulebook, the Digital Services Act, because “features of TikTok fuel the urge to keep scrolling and shift the brain of users into autopilot mode.”

“The commission considers that TikTok needs to change the basic design of its service,” the Brussels-based executive said in a ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.