Taco Bell’s Text Message Ad Opt-Out Notification Wasn’t ‘Unsolicited’ Under TCPA

Taco Bell Corp. did not violate the Telephone Consumer Protection Act when it sent a consumer a text message confirming that the consumer had opted out of receiving communications via text messages, the U.S. District Court for the Southern District of California ruled June 18 (Ibey v. Taco Bell Corp., S.D. Cal., 3:12-cv-00583-H-WVG, 6/18/12).

The status of opt-out confirmation text messages under the TCPA is not a settled matter. Mobile Marketing Association best practices guidelines require businesses to send a SMS message confirming a consumer’s opt out. Wireless companies, aggregators, and CTIA-The Wireless Association require companies to ...