Sonos CEO Tom Conrad Tries to Revive the Brand After App Fiasco

Tom Conrad’s tenure as CEO of Sonos Inc. kicked off with both personal and company crises.

He had spent years as a board member of the audio company, which at the start of 2025 was dealing with the fallout of a disastrous app redesign from the prior spring. Around the time the board began discussing a leadership change, the massive Palisades Fire broke out near Conrad’s Los Angeles home.

Sonos CEO Tom Conrad at the company’s headquarters in Goleta, California.

Photographer: Kyle Grillot/Bloomberg

He and his wife, baby and dog packed into the car to flee to Santa Barbara, near where Sonos is based. His house survived the blaze but was robbed while ...