Sojern Defeats Hilton Guest’s Amended Suit Over Online Tracker

Travel marketing platform Sojern Inc. defeated a proposed class action alleging it illegally collected the personal information of consumers booking rooms on websites of hotels using its online tracking tools.

Plaintiff Suellen Crano failed to allege a concrete injury sufficient to establish standing to sue in federal court, Judge Judge Jacqueline Scott Corley said Tuesday.

Crano alleged in an October 2025 amended complaint that Hilton hotels and Marriott hotels incorporated an online tracking tool from Sojern on their websites, allowing it to collect information arising from consumers’ interactions there, including IP addresses, device types, browser types, referrer URLs, and other ...