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Pinterest Gets Serious About Its Digital Commerce

June 29, 2016, 11:58 PM

Pinterest Inc. just got more serious about shopping by taking control of the lucrative digital steps between seeing a photo online and making a purchase.

The San Francisco-based startup said June 28that it now has shops for products and pages for merchants where people can find items similar to the ones they have “pinned” on its website or mobile application. Within a posted image, or “Pin,” users can now select specific items to search for and buy.

Pinterest will also make it easier for people to find products related to the ones they are searching for. In a few ...