OpenAI will start testing advertisements in the ChatGPT app for certain US users, marking a major shift for the company as it seeks to bolster revenue from the popular chatbot.
The ads will appear in the coming weeks for logged-in users of the free version of ChatGPT as well as a newer, lower-cost $8-a-month “Go” plan that first launched in India and is now expanding to the US, the company said Friday. The more expensive paid tiers of ChatGPT will remain free of ads.
OpenAI’s decision to embrace advertising reflects a broader push to diversify its revenue ahead of a potential initial public offering and to help offset the ...
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