OpenAI Plan for ChatGPT Super App Hobbled by Gatekeeping, Gripes

Last year, OpenAI unveiled an ambitious plan to let companies like Spotify Technology SA and Booking Holdings Inc. launch mini apps within ChatGPT, allowing users to access their services without leaving the chatbot. The move, reminiscent of Apple Inc.’s App Store debut, looked to be a key step toward OpenAI turning ChatGPT into an all-in-one platform.

Six months later, the initiative is off to a sluggish start, according to interviews with app makers. While there are now more than 300 app integrations available, they’re hidden away and the functionality has been limited by the partner companies, which are hesitant to ...