Netflix Snubs Vision Pro by Opting Not to Put App on Headset (1)

Netflix Inc. isn’t planning to launch an app for Apple Inc.’s upcoming Vision Pro headset, marking a high-profile snub of the new technology by the world’s biggest video subscription service.

Rather than designing a Vision Pro app — or even just supporting its existing iPad app on the platform — Netflix is essentially taking a pass. The company, which competes with Apple in streaming, said in a statement that users interested in watching its content on the device can do so from the web.

Apple is betting on entertainment as a key selling point for the Vision Pro headset.

Photographer: Philip Pacheco/Bloomberg

It’s a sizable omission for the $3,499 headset, which debuts on Feb. 2. Apple ...