Musk’s X Sues Group Over Ad Boycott That Cost Billions (1)

Aug. 6, 2024, 4:58 PM UTC

Elon Musk’s X Corp. filed a lawsuit accusing an industry group of violating antitrust laws for an advertising boycott that cost the social media company billions of dollars.

The lawsuit, filed Tuesday in federal court in Texas, claims the Global Alliance for Responsible Media coordinated the boycott by advertisers in 2022 under the guise of concern about whether X, formerly known as Twitter, would adhere to certain “brand safety” standards for content on the platform after Musk acquired it for $44 billion.

“To put it simply, people are hurt when the marketplace of ideas is undermined and some ...

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