Meta’s Consumer AI App Has Persistent Flaws Months After Debut

Aug. 15, 2025, 10:00 AM UTC

While Meta Platforms Inc. is investing billions in improving and accelerating the development of artificial intelligence, the most comprehensive showcase of its efforts — the Meta AI app — is an under-personalized and inconsistent experience, showing how far the company has to go in order to meet or exceed what rivals already offer.

The app, which debuted in April, was both a latecomer and unique enough to be its own thing. As a standalone application, it arrived almost two and a half years after OpenAI introduced the original version of ChatGPT in November 2022. But unlike ChatGPT, Meta AI isn’t just an assistant ...

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