Meta Gives Marketers New AI Tools to Create Ad Campaigns

Facebook and Instagram parent company Meta Platforms Inc. is testing new tools that will let advertisers create marketing material, including images and messaging, using generative AI prompts.

If an advertiser uploads a photo of their product, Meta’s artificial intelligence tools can now generate new, different images of that product for marketing purposes. That feature is already live for some advertisers. In the coming months, marketers will also be able to use text prompts to create different versions of the original image, the company said Tuesday.

Meta’s AI tools can also generate text for advertisements, including headlines and primary ad copy. ...