Intel Pledges to Retake Innovation Crown, Changes Yardstick (2)

Intel Corp., playing catch-up in semiconductor technology after losing its long-held dominance, vowed to become the industry leader again in 2025 by rethinking some of the fundamentals of how chips are made, and signed up rival Qualcomm Inc. as a manufacturing customer.

Santa Clara, California-based Intel aims to step up innovation and is changing the approach used to measure progress in chip production, arguing that the current system gives competitors Taiwan Semiconductor Manufacturing Co. and Samsung Electronics Co. an unfair advantage.

Chief Executive Officer Pat Gelsinger -- an Intel veteran who rejoined the business after a stint at VMware ...