Higher Prices, Advanced Service Penetration Offset Suddenlink 2Q Video and Data Sub Losses

Suddenlink reported its deepest quarterly loss of video subscribers in two years and the highest number of data sub losses in a single quarter in its history.

Despite the quarterly sub losses, however, the operator reported increased revenue across all of its service categories compared to 2Q12 as digital penetration of video customers increased and the company added data and voice subscribers on an annual basis.

In addition, Suddenlink pointed to video and high-speed data rate increases, increasing penetration of HD and DVR among digital subs, and a higher percentage of data subs buying higher-speed, higher-priced tiers of service. Commercial ...