Google’s Loon Project Finds New Life Without Google or Balloons

Sept. 12, 2022, 10:00 AM UTC

In an earlier period of its history, Google became famous for pursuing a range of long-shot projects, such as space elevators, as well as kites that doubled as wind turbines. Among the most whimsical was Loon, a plan to use high-flying balloons to beam superfast internet to areas that couldn’t be served by more traditional means. The company shut down the project last year, and it’s uncertain whether anyone will ever build a significant balloon-based wireless network. But some of the key technology behind Loon is reemerging in what could end up being the fastest long-distance wireless communications system yet ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.