Google Must Face Users Claiming Privacy Rift Over Ad Bidding (1)

Alphabet Inc.‘s Google must face a consumer privacy class action over its delivery of targeted advertising after the company failed to convince a federal judge to toss the lawsuit in California.

Consumers adequately alleged that Google didn’t make clear to them that their personal information was shared with bidders for ads, according to a Monday order on the company’s request to dismiss the suit in the US District Court for the Northern District of California.

The consumers are accusing Google of violating California and federal law. Under the court order, they can move forward with all but one of ...