Google Faces UK Pressure Over AI Search Summary, Advertising (1)

Alphabet Inc.’s Google is set to face more scrutiny from the UK’s antitrust watchdog over its online search and advertising business.

The Competition and Markets Authority said Tuesday that it had concerns over fairness in its search results, high advertising costs and the way the content is used in AI-generated search responses.

The antitrust watchdog proposed designating Google with so-called strategic market status, a tool that gives it the power to demand information and conduct change from firms. The final decision is expected by October 13, it said.

“The CMA’s proposed SMS designation would include AI-based search features, though ...