Google, Bing Can Now Search WeChat Content as Tencent Opens Up

Tencent Holdings Ltd. has opened up content on its enclosed WeChat ecosystem to some search engines, taking another step to heed Beijing’s call for a more open internet.

As of Friday, social media articles from the WeChat super-app could be found using Google, which is blocked in mainland China, and Microsoft Corp.’s Bing, though they’re still unavailable on the country’s search leader Baidu Inc. Articles on WeChat had previously only been discoverable through the app’s native search function or on smaller engine Sogou, controlled by Tencent.

Representatives for Tencent, Baidu, Google and Microsoft didn’t immediately respond to requests for comment. ...